Our vetting standard

Every agent on this site
earned their spot.

We check four things before any agent appears in our directory. Here's exactly what we verify — and what each tier means.

4
mandatory gates
3
verified tiers
0
exceptions made

Baseline — all agents

Four checks.
No exceptions.

Every agent must pass all four before they appear on the site. These aren't preferences — they're requirements.

1

Active state insurance license

Verified directly through the state DOI's NIPR/SERFF lookup. Current — not expired, lapsed, or surrendered.

How we verify
NIPR · State DOI lookup · NPN confirmed active
2

Resident of the state they serve

A genuine resident — not a remote agent using a non-resident license. Consumers deserve someone who knows their community.

How we verify
State residence address · Non-resident license rejected
3

10+ independent carrier appointments

Truly independent agents can shop 10+ carriers for you. Fewer and they may steer toward what pays them, not what fits you.

How we verify
10+ active appointments required · Carrier list verified
4

Clean DOI complaint record

We review disciplinary history on the state DOI. Any upheld complaints in the last 5 years disqualify from listing.

How we verify
State DOI disciplinary history · 5-year lookback

Three tiers

What each badge means.

Verified

Baseline tier

All four requirements above. The floor, not the ceiling.

  • Active state insurance license
  • State resident — not virtual-only
  • 10+ independent carrier appointments
  • Clean DOI complaint record
Premier

Mid tier

All Verified criteria, plus experience and specialty.

  • All Verified criteria
  • 5+ years licensed
  • Documented specialty niche
  • 24-hour response standard
Elite · Top Tier

Gold treatment

All Premier criteria, plus designation, production, and references.

  • All Premier criteria
  • Advanced designation (CLU, ChFC, CFP, LUTCF)
  • 50+ written policies in stated specialty
  • 3+ verified professional references

What we don't do — and why

The intentional
omissions.

⊘
No star ratings at launch.

FTC Endorsement Guide compliance and state DOI rules require a rigorous collection process we're building toward. Misleading stars hurt consumers.

⊘
No carrier logos.

Most carriers prohibit unauthorized logo use and will send C&D letters. Listing carrier names as text is accurate and legally safe.

⊘
No continuous license monitoring (yet).

We verify at onboarding. Click the NPN verify link on any agent card to confirm current license status directly on the state DOI.

Find a vetted agent in your city.

127 cities. 29 states. Every agent license-checked.

Search the directory →